In a bold move to celebrate the art of photography, WhiteWall has joined forces with Irys, a revolutionary social media platform that's turning heads in the photography world.
The Rise of Irys: A Photography Haven
Irys, founded by renowned photographer Alan Schaller, is a breath of fresh air in the social media landscape. It prioritizes the art of photography over algorithms and personal connections over viral trends. In a world dominated by video content and endless scrolling, Irys offers a high-resolution, ad-free sanctuary for photographic work to be showcased with the respect it deserves.
"Photography is more than just a commodity; it's a form of art, a profession, and a passion. Irys exists to bring this to the forefront, to make real photography visible and appreciated," Schaller explains.
A Community-Centric Approach
Unlike traditional social media apps, Irys puts photography and community at the heart of its design and user experience. You won't find any visible likes or follower counts here. Instead, the focus is on the art itself, creating a unique and engaging environment for photographers and enthusiasts alike.
WhiteWall's Founding Partnership
WhiteWall, a renowned photography printer and photo lab, has become a founding partner of Irys. As part of this collaboration, WhiteWall will host exclusive photography competitions within the Irys app, starting with a travel photography contest this week. Three more WhiteWall competitions are planned for 2026, each lasting two months.
The winners of these competitions will receive vouchers worth up to €500 ($550), allowing them to have their winning work professionally printed and framed, further emphasizing the value and impact of photography.
But here's where it gets even more exciting: WhiteWall's involvement with Irys goes beyond these competitions. Thomas Alscheid, WhiteWall's CEO, hints at future plans, "The competitions are just the beginning. Our goal is to make high-quality WhiteWall prints directly orderable from the app. We've found the perfect partner in Irys for this initiative."
A Community of Enthusiasts
Irys is available for free on iOS and Android, and joining the Irys community is completely free. Free members can post up to 10 images per day, with a total limit of 100, and join up to five groups. Premium members enjoy additional benefits, including access to spotlight competitions, higher-quality uploads, more groups, and other exclusive features. Premium memberships start at $5.99 monthly or $59.99 annually.
So, are you ready to explore this new photography haven? Irys is waiting for you to join its vibrant community.
And this is the part most people miss: Irys isn't just about the competitions or the features; it's about a shared passion for photography and the community it fosters.
What are your thoughts on Irys and its mission? Do you think it can revolutionize the way we engage with photography online? We'd love to hear your opinions in the comments below!
